Lazada keyword research is different from Google keyword research and different from Shopee keyword research — and using the wrong approach for the wrong platform is one of the main reasons PH seller listings underperform. This guide covers how to find the right keywords for Lazada PH, where to put them, and how they connect to your LazScore.
Start with Lazada Seller Center’s keyword tool, not Google
The most common keyword research mistake Lazada sellers make is running searches on Google Keyword Planner or third-party tools and assuming those terms translate directly to Lazada search behavior.
They don’t.
Buyers searching on Lazada are at a different stage of intent than buyers searching on Google. They’re already in shopping mode. The words they type on Lazada are more specific, more product-focused, and often shorter than the search queries they’d use on a search engine.
Lazada Seller Center has a built-in keyword research tool under the Seller Learning Center and Promotion tools section. It shows you:
- Search volume for specific terms on Lazada PH
- Competition level (how many listings are also targeting that term)
- Related keyword suggestions
Start here. What you find will likely be different from what Google shows for the same product category.
How to structure your keyword research
For each product, you want to identify three tiers of keywords:
Primary keyword — the main term buyers use to find your product type. This goes in the first 40 characters of your title. Example: “Wireless Earbuds Bluetooth 5.3” for a TWS earphones listing.
Secondary keywords — related terms that describe specific attributes, use cases, or alternatives buyers might search. These go in your title (after the primary keyword), your short description, and your main description. Examples: “ANC noise cancelling,” “IPX5 waterproof,” “TWS earphones.”
Long-tail keywords — more specific terms that have lower volume but face less competition. These go in your description body and backend keyword field. Examples: “earbuds for office WFH,” “earphones compatible with Samsung,” “wireless earbuds for gym.”
Where to place keywords in your Lazada listing
Lazada listings have more keyword placement opportunities than Shopee — use all of them.
Title (up to 255 characters) — Primary keyword in the first 40 characters, followed by secondary keywords. Don’t waste the full 255 characters on filler words. Use the space to include as many relevant terms as possible while keeping the title readable.
Short description — A 3–5 bullet summary that appears above the fold in the listing. Include the primary keyword and 2–3 secondary keywords here. Many buyers read only this section before deciding.
Main description — The full product description. Include secondary and long-tail keywords naturally throughout the body. Write for the buyer first, then check that keywords appear where they should.
Backend keyword field — Lazada has a separate field for backend keywords that buyers don’t see but the algorithm reads. Fill this with additional keyword variations: abbreviations, alternate spellings, related product types. This is the place to add terms that would look odd in visible copy but are legitimately searched.
Attributes and specifications — Every attribute field you fill in is another piece of structured data Lazada uses to serve your listing to relevant searches. Color, material, size, weight, compatibility — fill them all. Incomplete attributes are one of the biggest LazScore penalties.
Understanding LazScore
LazScore is Lazada’s listing quality metric, visible in Seller Center for each listing. It scores your listing on a scale and factors in:
- Title quality and keyword relevance
- Number and quality of product photos
- Description completeness and length
- Attribute and specification completion
- Short description quality
- Price competitiveness
- Seller performance metrics
The listings with the highest LazScores appear higher in Lazada search results, all else being equal. A listing with a LazScore of 90 will outrank a listing with a LazScore of 60 for the same keyword, even if the lower-score listing has more sales history.
The easiest LazScore improvements come from completing attributes (sellers routinely leave half the attribute fields empty) and improving the description length and structure.
A practical keyword research workflow
- Open Lazada Seller Center’s keyword tool
- Search your product type (e.g., “USB hub”)
- Note the 3–5 highest-volume terms that accurately describe your product
- Search each of those terms to find related keywords
- Group keywords into primary, secondary, and long-tail categories
- Write your title starting with the primary keyword
- Distribute secondary keywords through the description and short description
- Use long-tail keywords in the description body and backend keyword field
- Fill all attribute fields completely
- Check your LazScore after publishing and identify what’s still missing
This process takes 30–45 minutes per product the first time. Once you’ve done it for your main listings, the keyword patterns become familiar and the research gets faster.
If you’d rather skip the research process and have it done for you, WriteLift includes Lazada keyword research with every listing. The price is ₱350 per listing with 24–48 hour delivery — the keyword research isn’t an add-on, it’s the starting point for everything written.