Board game and puzzle copywriting for eCommerce brands
What I write for in board games and puzzles
The board games and puzzles products I write copy for.
- Strategy and Euro-style games
- Family and party games
- Cooperative and one-vs-many games
- Kids' games (no false educational outcome claims)
- Jigsaw puzzles (500–2,000 piece counts)
- Brain teasers, logic puzzles, and 3D puzzles
- Game expansions and standalone sequels
- Card sleeves, deck boxes, and storage solutions
- Dice, tokens, meeples, and component upgrades
- Card games (non-trading-card)
The boundary
What I will NOT write for in board games and puzzles.
Transparency saves both of us a discovery call. These categories sit close to mine on the shelf — they aren't on my menu.
- "Develops cognitive skill X," "improves IQ," or therapeutic-outcome claims for kids' games — those require research substantiation
- "FDA-approved" or medical-device claims for any tabletop product
- Trading card games (TCG copy is a separate ecosystem with its own conventions)
- Gambling-adjacent products (poker chips for play money are fine; anything tied to real-money play is out)
Why brands pick WriteLift
What board games and puzzles sellers get from working with me.
Board game listings live or die on six numbers and one sentence: player count, play time, age range, complexity rating, box size, language independence — and the one-sentence pitch that makes a stranger want to learn the rules. Generic copy that buries the player count or treats the pitch as an afterthought leaves $X on the table per listing per month.
For Kickstarter and crowdfunding-adjacent campaigns, the writing job is bigger. The campaign page has to handle objections (shipping, late delivery risk, stretch-goal reality), explain the rules visually, and convert a browser into a backer in under 90 seconds. I write Kickstarter blurb copy and the long-form campaign body — no graphic design, but tightly written copy in the format the visual designer is going to lay out.
For accessory brands (sleeves, dice, storage), the angle is utility. Copy stays specific about the use case: which game systems the product fits, what materials (linen-finish vs. polypropylene sleeves), what dimensions. Tabletop buyers reward precision and punish marketing-speak more than almost any other niche.
BoardGameGeek (the canonical tabletop community database) is the kind of authoritative source I cross-check copy against. Then I write for your specific brand voice.
Sample headline + opening
A spec sample for a board games and puzzles product.
Spec samples written for portfolio purposes. Real client work drops into the portfolio page as case studies land.
Strategy game · Shopify
The 30-minute strategy game your dinner table actually finishes.
Most strategy games promise depth and deliver a half-eaten board at 11pm. Forge & Fjord is built around a 30-minute round timer — same Euro-style decisions, no analysis paralysis. Two to four players, ages 12 and up, complexity 2.4/5. Box fits on your shelf next to a paperback.
Platforms I support for board games and puzzles sellers
Across all four storefronts.
Services
Four services for board games and puzzles brands.
Other niches
Where else I write.
Many brands sell across two or three of these categories. The bundle discount applies.
Frequently asked questions
Do you write Kickstarter campaign copy?
Yes. Crowdfunding campaign pages are quoted custom because they are larger than a standard product description package — typically $800–$2,500 depending on the campaign size and the depth of the rules-explanation copy. Send the project via the contact form.
Can you write rules excerpts for the listing?
I can write the marketing-facing summary of the rules ("how to play in three sentences") for the listing or the box back. The full rulebook needs your in-house designer or an experienced rulebook writer — that is a different skill set.
What about indie vs. established publishers?
Both. Indies usually start with a 5- or 10-listing package; established publishers typically come for a Kickstarter page or a seasonal launch. The Starter and Growth tiers cover the indie end; custom quotes for everything else.
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